Mark Yates

Mark Yates, research manager of digital transformation and customer experience, IDC Europe

Mark Yates is research manager of digital transformation and customer experience at IDC Europe. He brings more than 20 years of experience to his role as a digital transformation analyst. 

Working closely with other analysts and consultants, he helps translate the tenets of digital transformation and customer experience into practical strategies and actions. He identifies emerging business models that can upend cash cows and generate new revenue streams. He helps firms identify pain points and the obstacles preventing rapid transformation and better outcomes. He assesses market dynamics to determine which technologies will be hot and where IT suppliers and enterprises should invest their time and talent.


Featured

  • Our journey to net zero by 2030
    Cybersecurity and risk
    ServiceNow commits to net-zero greenhouse gas emissions by 2030
    ServiceNow has committed to achieve net-zero greenhouse gas (GHG) emissions by 2030—two decades earlier than anticipated—across our entire value chain.
  • Zero-trust architecture: A military woman types on a keyboard while looking at three monitors.
    Government
    5 ways federal agencies can augment a zero-trust architecture
    Federal government agencies have been mandated to advance toward a zero-trust architecture. Learn five ways they can augment one using the Now Platform.
  • Now at Work: Helping companies embrace digital transformation
    Events
    Now at Work: Helping companies embrace digital transformation
    The Now at Work 2021 Digital Experience provided a forum for companies to demonstrate how they’re using the Now Platform to bring about digital transformation.

Trends & Research

  • ServiceNow was named a leader in the Omdia Universe: Selecting an AIOps Solution, 2021-22.
    AI and Automation
    ServiceNow named a leader in Omdia Universe AIOps report
  • Enhance customer experience.
    Customer Experience
    Top 3 priorities to enhance customer experience
  • Business agility: A businesswoman climbs stairs while talking on her cellphone.
    IT Management
    Yes, agility is still critical to business success, says IDC
Productivity depends on people
4 ways AI can power IT asset management

Topics

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