Mark Yates

Mark Yates, research manager of digital transformation and customer experience, IDC Europe

Mark Yates is research manager of digital transformation and customer experience at IDC Europe. He brings more than 20 years of experience to his role as a digital transformation analyst. 

Working closely with other analysts and consultants, he helps translate the tenets of digital transformation and customer experience into practical strategies and actions. He identifies emerging business models that can upend cash cows and generate new revenue streams. He helps firms identify pain points and the obstacles preventing rapid transformation and better outcomes. He assesses market dynamics to determine which technologies will be hot and where IT suppliers and enterprises should invest their time and talent.


Featured

  • AIOps: One worker points at a laptop screen while another worker looks on.
    IT Management
    AIOps: Predict and prevent IT issues before they happen
    AI and machine learning can monitor IT systems and detect anomalies before humans can spot them. Learn how Predictive AIOps keeps systems running.
  • Power of the cloud: A businessman looks at his smartphone under a cloudy sky.
    IT Management
    Harnessing the power of the cloud to create personalized experiences
    From harnessing the full power of your cloud to creating personalized contact center experiences, the right technology is key. ServiceNow and AWS can help.
  • Open-source Azimuth logo
    Research
    Introducing Azimuth, an open-source project from ServiceNow
    Azimuth open-source software helps AI practitioners better understand their dataset and model predictions by performing thorough dataset and error analyses.

Trends & Research

  • ServiceNow was named a leader in the Omdia Universe: Selecting an AIOps Solution, 2021-22.
    AI and Automation
    ServiceNow named a leader in Omdia Universe AIOps report
  • Enhance customer experience.
    Customer Experience
    Top 3 priorities to enhance customer experience
  • Business agility: A businesswoman climbs stairs while talking on her cellphone.
    IT Management
    Yes, agility is still critical to business success, says IDC
Productivity depends on people
4 ways AI can power IT asset management

Topics

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