Mark Yates

Mark Yates, research manager of digital transformation and customer experience, IDC Europe

Mark Yates is research manager of digital transformation and customer experience at IDC Europe. He brings more than 20 years of experience to his role as a digital transformation analyst. 

Working closely with other analysts and consultants, he helps translate the tenets of digital transformation and customer experience into practical strategies and actions. He identifies emerging business models that can upend cash cows and generate new revenue streams. He helps firms identify pain points and the obstacles preventing rapid transformation and better outcomes. He assesses market dynamics to determine which technologies will be hot and where IT suppliers and enterprises should invest their time and talent.


Featured

  • Life at Now
    ServiceNow Tokyo's secret to success - openness
    If there’s one rule that the ServiceNow Tokyo sales team lives by, it’s: bring your ideas to the table. “Everyone wants to contribute,” says Masashi Murase, vice president and managing director of ServiceNow’s Tokyo office. Read more about this successful high-growth team.
  • Life at Now
    Team Hyderabad: Where developers love the learning curve
    Discover more about how our developers in Hyderabad have been able to consistently deliver innovative products and features to our customers.
  • Now on Now
    Employees are on board with onboarding
    ServiceNow welcomes new hires to the family with an onboarding platform that combines all tasks, including cross-functional workflows, and relevant information in a single experience. New hires say the experience—almost fully digital—strongly reflects ServiceNow’s positive culture.

Trends & Research

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  • Enhance customer experience.
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    Top 3 priorities to enhance customer experience
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4 ways AI can power IT asset management

Topics

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