Laurén is the General Manager for the Financial Services business unit in ServiceNow’s industry organization. She is responsible for co-creating industry solutions with financial services customers, working with engineering to design industry product, building the partner ecosystem, and bringing solutions to market. Prior to ServiceNow, Laurén was the Head of Corporate & Investment Banking at Salesforce, a business she built and led globally. Prior to her career in technology, Laurén was a banker in both the Investment Banking and Debt Capital Markets organizations at Deutsche Bank. She is passionate about collaborating with financial institutions to deliver innovation roadmaps that create amazing experiences for employees and customers. Laurén is a graduate of the University of Pennsylvania and is based in New York City.