Kristen Hoyt

Kristen Hoyt, Senior Product Marketing Specialist for IT Service Management (ITSM), ServiceNow

Kristen joined ServiceNow in October 2017 and is a senior product marketing specialist for IT Service Management (ITSM). Before her role in product marketing for ITSM, she served on the ServiceNow sales team, where she worked with customers daily to uncover their challenges and pitched the value of the Now Platform for IT. 

Today, Kristen is now focused on customer messaging and advocacy, go-to-market strategy and planning, web content, and sales enablement. As a native Californian, she loves all things yoga and dogs and currently lives in San Diego.

  • Using all the power of ITSM: A businessman laughs while working on a laptop in an office.
    IT Management
    The kind of day you can expect when you use all the power of ITSM
    November 15, 2021


  • Sales career in Korea: Hear from 3 employees
    Growing a sales career in South Korea
    ServiceNow’s Korean sales team is growing fast and enjoying the globally inclusive culture. Find out what a sales career is like in South Korea.
  • Reimagining customer experience: 3 employee stories
    Now on Now
    Reimagining customer experience: An employee story
    ServiceNow Impact, an industry-leading value acceleration solution, reimagines the customer experience. Hear from employees about the development process.
  • Release upgrade: employees collaborating on work in an office
    Now on Now
    Behind the scenes: Tips from a ServiceNow upgrade expert
    As a ServiceNow upgrade program manager, I’ve managed upgrades for 13 releases—three as a customer and 10 within ServiceNow. Ge a behind-the-scenes look.

Trends & Research

  • ServiceNow was named a leader in the Omdia Universe: Selecting an AIOps Solution, 2021-22.
    AI and Automation
    ServiceNow named a leader in Omdia Universe AIOps report
  • Enhance customer experience.
    Customer Experience
    Top 3 priorities to enhance customer experience
  • Business agility: A businesswoman climbs stairs while talking on her cellphone.
    IT Management
    Yes, agility is still critical to business success, says IDC
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