Jim Lesser

Jim Lesser, Chief Brand Officer, ServiceNow

Jim Lesser is the chief brand officer at ServiceNow. He and his team are working to build ServiceNow into an iconic brand that drives us toward our goal of becoming the defining enterprise software company of the 21st century. 

Jim is proud to be one of the few creative directors in advertising to become the president and CEO of an agency. He believes in the power of creativity and storytelling and that a great idea can come from anywhere. 

  • Why the world works with ServiceNow: 3 workers from different cultures walking outdoors
    Announcing our brand evolution: Why the world works with ServiceNow
    February 02, 2022


  • Image of magic quadrant leader report
    IT Management
    ServiceNow is again a Magic Quadrant Leader in Enterprise Agile Planning Tools
    ServiceNow has been recognized as a Leader in the Gartner Magic Quadrant for Enterprise Agile Planning Tools for the second year in a row. Find out why.
  • 3 women developers
    Application Development
    How 3 women are shaking up the developer community
    Three women from different backgrounds, inclinations, and industries are shaking up the developer community. Find out how and why they become developers.
  • ESG: solar farm
    Cybersecurity and risk
    Survey: ESG is a business imperative
    Businesses across the globe are under pressure to address environmental, social, and governance (ESG) issues. Learn ESG benefits and how to reach ESG goals.

Trends & Research

  • ServiceNow was named a leader in the Omdia Universe: Selecting an AIOps Solution, 2021-22.
    AI and Automation
    ServiceNow named a leader in Omdia Universe AIOps report
  • Enhance customer experience.
    Customer Experience
    Top 3 priorities to enhance customer experience
  • Business agility: A businesswoman climbs stairs while talking on her cellphone.
    IT Management
    Yes, agility is still critical to business success, says IDC
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