Gemma Davies

Gemma Davies, Sr. Dir., Global ABM & CxO Engagement, ServiceNow

As an experienced account-based marketing (ABM) practitioner, Gemma Davies leads the development and execution of a global ABM strategy and CxO engagement for ServiceNow. Her mission is to foster ABM best practices and create value for the company's top 200 strategic customers and prospects through clearly articulating a vision for their business’s future.


  • Account-based marketing: man and woman working on laptops across from each other in an office
    Now on Now
    Using the Now Platform to scale account-based marketing
    May 25, 2022

Featured

  • Data augmentation for intent classification with Large Language Models
    Research
    Data Augmentation for Intent Classification with Off-the-shelf Large Language Models
    Off-the-shelf large language models like GPT-3 look promising to generate training data even for complex classification setups like intent classification.
  • International EIC Series 03: an early-career ServiceNow co-op and her team
    Careers
    My early-career journey as a ServiceNow co-op
    I feel like the luckiest early-career professional ever. Find out what made my journey as an international student and ServiceNow co-op so successful.
  • Helping Ukraine: Volunteers standing in front of airplane
    Culture
    ServiceNow employees step up to support medical relief efforts in Ukraine
    When a Germany-based organization ran into a bureaucracy obstacle to deliver medical kits to Ukraine, three ServiceNow employees stepped up to help simplify.

Trends & Research

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    AI and Automation
    ServiceNow named a leader in Omdia Universe AIOps report
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    Customer Experience
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  • Business agility: A businesswoman climbs stairs while talking on her cellphone.
    IT Management
    Yes, agility is still critical to business success, says IDC
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Topics

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