David M. Parsons

Sr. Vice President, Global Alliances & Channel Ecosystem

David has 30+ years of IT industry sales, marketing, alliances and business development experience and serves as the Senior Vice President, Global Alliances &Channel Ecosystem at ServiceNow.

David’s organization is charted to transform and create a vibrant, world-class Global Partner Ecosystem that enables and accelerates ServiceNow’s growth to $10B+via a new global-regional operating model and associated initiatives to equip, enable and empower the global partner community.

  • Mastering proactive monitoring
    Partner innovation helps ServiceNow customers through the pandemic
  • COVID-19
    ServiceNow partners lean into emergency response


  • Life at Now
    ServiceNow Tokyo's secret to success - openness
    If there’s one rule that the ServiceNow Tokyo sales team lives by, it’s: bring your ideas to the table. “Everyone wants to contribute,” says Masashi Murase, vice president and managing director of ServiceNow’s Tokyo office. Read more about this successful high-growth team.
  • Life at Now
    Team Hyderabad: Where developers love the learning curve
    Discover more about how our developers in Hyderabad have been able to consistently deliver innovative products and features to our customers.
  • Now on Now
    Employees are on board with onboarding
    ServiceNow welcomes new hires to the family with an onboarding platform that combines all tasks, including cross-functional workflows, and relevant information in a single experience. New hires say the experience—almost fully digital—strongly reflects ServiceNow’s positive culture.

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