David M. Parsons

 David Parsons, senior vice president, global alliances and channel ecosystem, ServiceNow

David M. Parsons is senior vice president of the global alliances and channel ecosystem at ServiceNow. He has more than 30 years of IT industry sales, marketing, alliances, and business development experience.

David’s organization is charted to transform and create a vibrant, world-class global partner ecosystem that enables and accelerates ServiceNow’s growth to $10 billion. He and his team do that via a global-regional operating model and associated initiatives and strategic programs that equip, enable, and empower the global partner community.

  • Meet the ServiceNow partners 2021 global award winners.
    ServiceNow partners: 2021 global award winners
    May 07, 2021
  • Mastering proactive monitoring
    Partner innovation helps ServiceNow customers through the pandemic
    May 01, 2020
  • COVID-19
    ServiceNow partners lean into emergency response
    April 09, 2020


  • Life at Now
    ServiceNow Tokyo's secret to success - openness
    If there’s one rule that the ServiceNow Tokyo sales team lives by, it’s: bring your ideas to the table. “Everyone wants to contribute,” says Masashi Murase, vice president and managing director of ServiceNow’s Tokyo office. Read more about this successful high-growth team.
  • Life at Now
    Team Hyderabad: Where developers love the learning curve
    Discover more about how our developers in Hyderabad have been able to consistently deliver innovative products and features to our customers.
  • Now on Now
    Employees are on board with onboarding
    ServiceNow welcomes new hires to the family with an onboarding platform that combines all tasks, including cross-functional workflows, and relevant information in a single experience. New hires say the experience—almost fully digital—strongly reflects ServiceNow’s positive culture.

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