David M. Parsons

 David Parsons, senior vice president, global alliances and channel ecosystem, ServiceNow

David M. Parsons is senior vice president of the global alliances and channel ecosystem at ServiceNow. He has more than 30 years of IT industry sales, marketing, alliances, and business development experience.

David’s organization is charted to transform and create a vibrant, world-class global partner ecosystem that enables and accelerates ServiceNow’s growth to $10 billion. He and his team do that via a global-regional operating model and associated initiatives and strategic programs that equip, enable, and empower the global partner community.

  • Meet the ServiceNow partners 2021 global award winners.
    ServiceNow partners: 2021 global award winners
    May 07, 2021
  • Mastering proactive monitoring
    Partner innovation helps ServiceNow customers through the pandemic
    May 01, 2020
  • Crisis Management
    ServiceNow partners lean into emergency response
    April 09, 2020


  • Telecommunications: A woman stands a sidewalk holding a coffee and looking at her mobile phone.
    3 ways 5G can help telecommunications companies improve business
    Despite the benefits of 5G technology for telecommunications companies, many struggle with legacy processes. Learn three ways 5G can help improve business.
  • A man looks at his phone over an open laptop.
    Financial Services
    Asia-Pacific banking outlook: Compliance culture depends on innovation
    Banking institutions are risk engines. ServiceNow can help reconcile data, streamline customer experiences, and future-proof financial services.
  • Gartner Magic Quadrant IT service management tool tile.
    IT Management
    ServiceNow is a Leader in the 2021 Gartner® Magic Quadrant™ for ITSM—8 years in a row
    We’re thrilled to be positioned as a Leader in the 2021 Gartner Magic Quadrant for ITSM (Information Technology Service Management) Tools.

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