The power of your voice

2 Black ServiceNow employees

In May 2020, the murder of George Floyd shook Tim M. to his core. “As a Black man, that hit me hard,” says the vice president of treasury at ServiceNow. 

Tim and his family decided to get off the sidelines and do something. They started protesting in downtown San Jose to raise awareness and call attention to the racial injustices plaguing the United States. 

At the same time, Tim felt compelled to educate himself on the systemic issues behind the wealth disparity between Blacks and whites. After reading some startling statistics in a book titled “The Color of Money,” he realized protesting and raising awareness wasn’t enough—it was time for him to make a lasting and positive change in Black communities. 

The Racial Equity Fund is helping me live my best life by giving me a voice. Tim M., VP of Treasury, Santa Clara, CA

Improving the quality of lives

Filled with uncertainty and doubt, Tim presented to ServiceNow's chief financial officer and members of the board the idea of creating a racial equity fund.

In January 2021, ServiceNow launched the Racial Equity Fund to invest $100 million in Black communities where ServiceNow has direct ties. Managed by RBC Global Asset Management, the fund is helping to finance homeownership, entrepreneurship, and neighborhood revitalization in 10 regions across the United States.

Watch the video to learn about the far-reaching impact of this fund:


The impact of the Racial Equity Fund all started with “Tim raising his hand and challenging ServiceNow to do something different,” explains Edua D., vice president of ESG and finance strategy at ServiceNow.  

“The Racial Equity Fund is helping me live my best life by giving me a voice,” Tim adds. 

Let us all be inspired by Tim to make an impact in the world, no matter who we are or what position we hold. How will you use your voice to make a difference?

Join us to live your best life, do your best work, and help us fulfill our purpose together. Explore careers at ServiceNow.

© 2022 ServiceNow, Inc. All rights reserved. ServiceNow, the ServiceNow logo, Now, and other ServiceNow marks are trademarks and/or registered trademarks of ServiceNow, Inc. in the United States and/or other countries. Other company names, product names, and logos may be trademarks of the respective companies with which they are associated.


  • Woman holding phone smiling and looking away
    Connecting people to our purpose
    This new campaign shows how technology affects nearly every part of our modern lives and can open new doors of possibility for organizations and people everywhere.
  • 2 Black ServiceNow employees
    The power of your voice
    When an employee wanted to make a positive change in Black communities, ServiceNow listened and responded. Read the story and watch the video.
  • Woman holding phone smiling and looking away
    3 reasons to get social at Knowledge
    Knowledge is back—this year in person and digital experience! You’ll have opportunities to win big prizes. Find out about three social media contests.

Trends & Research

  • ServiceNow is a Leader in the Forrester Wave: Digital Process Automation, Q4 2021.
    AI and Automation
    ServiceNow recognized as a Leader in Digital Process Automation
  • ServiceNow is a Leader in the Forrester Wave: Enterprise Service Management, Q4 2021.
    Employee Experience
    ServiceNow named a Leader in Enterprise Service Management
  • Supporting hybrid work: A woman looks at a phone while writing in a notebook.
    Employee Experience
    ServiceNow a Strategic Leader in the 2021 Fosway 9-Grid™ for Cloud HR