Welcome to Knowledge 2021

Welcome to the Knowledge 2021 Digital Experience.

It’s hard to believe an entire year has passed since we launched the first fully digital version of Knowledge during the COVID-19 pandemic. The conference is still fully digital this year, and there’s good reason to feel extra excited about it.

The world is gradually reopening, and the economy is growing stronger. Against this backdrop of renewal and optimism, we’re pleased to once again offer an inspiring, thought-provoking experience for Knowledge 2021.

Whether you're a returning or first-time attendee, there's something for everyone. Hear how leaders from the most innovative companies on the planet are making the world of work, work better for people. Get hands-on training from our digital workflow experts using the latest best practices and solutions.

The Knowledge 2021 Digital Experience is free, so invite your friends and colleagues, and let’s get to it! To access the Knowledge 2021 keynotes and sessions mentioned below, be sure to register or sign in first.

Featured highlights

ServiceNow CEO Bill McDermott kicks things off in the opening keynote by exploring the endless possibilities of workflow and explaining why it’s the critical doorway to success. He’s joined by Chief Customer and Partner Officer Lara Caimi, Chief Innovation Officer Dave Wright, and Chief Product Officer CJ Desai.

Then, hear the latest updates from ServiceNow workflow leaders, including:

After that, here are some featured sessions you don’t want to miss:

Arlan Hamilton and Soledad O’Brien

In Breaking rules while breaking ground, award-winning journalist O’Brien interviews Hamilton, founder and managing partner of Backstage Capital, about starting and building the company while homeless. In six years, Hamilton has raised more than $15 million and invested in more than 180 startup companies whose founders are Black, women, and/or LGBTQ.

3CLogic: Voice bots and AI in customer service

Watch an engaging discussion about how voice bots and AI can drive better customer service and operational efficiency. ServiceNow SVP of Partnerships and Strategic Alliances Guillaume Seynhaeve chats with Navya Pandiri, SVP of product at contact center technology provider 3CLogic, about ways technology can improve call flows and free agents from repetitive customer conversations.  

PepsiCo: Improving the employee experience

PepsiCo Vice President Amedeo Guarraci is on a mission to simplify the employee experience at the iconic company. Learn how PepsiCo embarked on a transformation journey to provide faster, stronger, and better employee services so that employees can focus on customers.

Welcome to Knowledge 2021.

Bristol Myers Squibb: Digital employee onboarding

Pharmaceutical company Bristol Myers Squibb (BMS) wanted to streamline its employee onboarding experience. The company’s director and executive director join ServiceNow Senior Solution Consultant Paul Carey to discuss the transformation to a digital onboarding employee experience using ServiceNow Lifecycle Events.

Swarovski: Scaling customer service online

The pandemic forced numerous companies to find new ways of doing business. For jeweler Swarovski, that meant completely rethinking its sales approach. Learn how Swarovski scaled customer service in a digital format by rapidly adapting to changing customer behaviors. 

Uber: Creating a safe workplace

COVID-19 forced all businesses to make changes. For a transportation company that depends on the gig economy, that meant implementing rules and standards to keep both drivers and customers safe. Two Uber leaders discuss changes the company implemented to ensure a safe workplace during and after the pandemic.

That’s not all

That’s only a small sampling of what you can expect at Knowledge 2021. Many more opportunities await. In addition, we’ll be sharing fun digital swag, tips, and tricks throughout the conference—and you can participate in social media contests. Be sure to check the official event hashtag, #Know21, and follow us on @Know365 and @servicenow to stay in the know.

And make sure you're familiar with the Knowledge 2021 Digital Experience platform to get the most out of the event. See you there!

ServiceNow, the ServiceNow logo, Now, and other ServiceNow marks are trademarks and/or registered trademarks of ServiceNow, Inc. in the United States and/or other countries. Other company names, product names, and logos may be trademarks of the respective companies with which they are associated.


  • Our journey to net zero by 2030
    Cybersecurity and risk
    ServiceNow commits to net-zero greenhouse gas emissions by 2030
    ServiceNow has committed to achieve net-zero greenhouse gas (GHG) emissions by 2030—two decades earlier than anticipated—across our entire value chain.
  • Zero-trust architecture: A military woman types on a keyboard while looking at three monitors.
    5 ways federal agencies can augment a zero-trust architecture
    Federal government agencies have been mandated to advance toward a zero-trust architecture. Learn five ways they can augment one using the Now Platform.
  • Now at Work: Helping companies embrace digital transformation
    Now at Work: Helping companies embrace digital transformation
    The Now at Work 2021 Digital Experience provided a forum for companies to demonstrate how they’re using the Now Platform to bring about digital transformation.

Trends & Research

  • ServiceNow is a Leader in the Forrester Wave: Digital Process Automation, Q4 2021.
    AI and Automation
    ServiceNow recognized as a Leader in Digital Process Automation
  • ServiceNow is a Leader in the Forrester Wave: Enterprise Service Management, Q4 2021.
    Employee Experience
    ServiceNow named a Leader in Enterprise Service Management
  • Supporting hybrid work: A woman looks at a phone while writing in a notebook.
    Employee Experience
    ServiceNow a Strategic Leader in the 2021 Fosway 9-Grid™ for Cloud HR