Meet Ambika: From events planner to digital GTM consultant & beyond


Ambika, solution consultant, digital go-to-market, ServiceNow UK

After I sold my events-planning business and was exploring what to do next, I took a leap and applied to ServiceNow. I hadn’t worked in tech before, but I decided to just throw myself out there and try something new.

I was hired, joined the Solution Consulting (SC) Academy, and went through six months of intense training to become a solution consultant. The next logical step would have been to go into the field as a solution consultant, but I was given the chance to help build the digital go-to-market (GTM) team in Europe, the Middle East, and Africa (EMEA).

I was a little skeptical at first because it seemed everyone else was going into field solution consulting, and I didn’t want to be left behind. But it turned out to be the best thing ever because I’ve been able to shape what the digital GTM group does, and we’re growing tremendously.

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A tight team devoted to customer success

As a digital GTM consultant, I’m part of an account team that works closely together to get to know our customers and their businesses:

  • What are their priorities?
  • What are their challenges?
  • What do they hope to achieve this year?

We want to understand their day-to-day processes and figure out what ServiceNow solutions can improve those processes and help customers get more value out of what they’re doing. Then we build a business case and plan that solves their challenges, aligns to their business strategy, and makes work, work better for them by improving processes and efficiency.

ServiceNow "is the only company where I've felt like I can work my way up to the top. I really want to be a leader, and I know I have that opportunity here." - Ambika C, solution consultant, digital GTM


There’s a lot of collaboration and back-and-forth with the team to come up with the best solution. Sometimes it’s challenging working from home instead of being able to turn around in your chair and say, “Hey, what about this?” But we host weekly account meetings to catch up, identify next steps, and plan our next sessions with customers.

Questions and needs come up that require each of our expertise. Every customer interaction is a team effort, and we win as a team.

My role is as a technical resource and a trusted adviser. I’m the go-to person for questions and for help with any of the ServiceNow solutions. I love being that person who’s always there for customers to tell them, “Don’t worry. Don’t give up. We can help you sort this out.” 

No limits

I never thought there would be as many options and career opportunities as I have here. Everyone at ServiceNow offers so much encouragement and support.

I was even asked to be part of the Insider Insights series and was interviewed by Allison H., the VP of global digital GTM. The series is part of her desire to attract and spotlight people with a wide variety of backgrounds, cultures, and experiences. I had the chance to get to know her, learn about the team, and talk about my role and ambitions. It was an amazing opportunity.

There’s always somewhere for you to go if you want it. I have leadership telling me, “Yes, if you want to do that, we’ll help you get there.” This is the only company where I’ve felt like I can work my way up to the top. I really want to be a leader, and I know I have that opportunity here.

To learn more, check out our careers.

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Trends & Research

  • Gartner names ServiceNow a leader in enterprise Agile planning tools.
    Digital Workflows
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  • How the pandemic has affected business agility
    Digital Workflows
    Workflow Quarterly: The business agility imperative
  • Enhance customer experience.
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Year