4 ways to digitally transform the customer experience

Workflow a better customer experience through digital transformation.

In an age when customers voice their dissatisfaction by ranting on social media or quietly taking their business to a competitor, it’s more important than ever to keep them engaged with—and coming back to—your brand. That requires a concerted effort to:

  • Create an experience that meets customers where they are
  • Provide solutions to their challenges
  • Deliver quick and timely responses
  • Personalize the experience for each individual

At ServiceNow, we’re committed to helping you workflow a better customer experience. Learn practical, attainable ways to engage your customers through these four webinars:

1. In-the-moment feedback

Customers expect immediate or near-immediate responses to questions, concerns, and interactions. Wouldn’t it be great if you could get feedback from them just as swiftly? Doing so could help you improve the customer experience—if you act on the results.

Get the lowdown from ServiceNow, Medallia, and CCW Digital experts in our webinar, Noteworthy Customer Experiences Require Insights and Execution. You’ll learn the importance of prompt input, as well as tactics that can lead to a higher Net Promoter Score (NPS).

2. Scaling customer operations

No organization likes to make costly mistakes that result in customer defections. Siloed organizations are unfortunately prone to such mistakes, which can cause them to lose both customers and revenue.

In How to Scale Customer Operations to Boost Customer and Agent Experiences, ServiceNow leaders share how a large international bank overcame this challenge—and saved $4 million a year.

3. Enterprise chatbots

These days, many customers don’t want to talk to a live person. They want to navigate a website and find the information that answers their questions. Chatbots can provide a helpful alternative for when a customer gets stuck in that navigation process, but the chatbot experience needs to be responsive and helpful.

Watch our Practical Guidance for Great Customer Experiences webinar to learn how to implement a successful chatbot using ServiceNow Virtual Agent. ServiceNow support and customer service experts explain how to ensure your chatbot is ready for prime time before you launch it.

4. Super agents

“Super agents” deliver engaging customer experiences by combining machine and human intelligence. They use AI to automate repetitive tasks and employ humans when cognitive decision-making is needed. This technology-assisted approach boosts agent confidence and results in better customer service and engagement.

In Super Agents Power Next-Gen Customer Experience, Kathy Neff, product marketing director at ServiceNow, and Nancy Jamison, industry director in the digital transformation practice at Frost & Sullivan, explain why this concept is game-changing. Learn how super agents can improve both customer and employee experiences.

ServiceNow, the ServiceNow logo, Now, and other ServiceNow marks are trademarks and/or registered trademarks of ServiceNow, Inc. in the United States and/or other countries.


  • ServiceNow is a Fortune 100 Best Place to Work.
    Life at Now
    ServiceNow is a best place to work: Here’s why
    ServiceNow is a great place to work. And Fortune agrees, today naming us to its list of the 100 Best Places to Work in 2021. Find out what sets us apart.
  • Belonging groups reimagine the candidate experience at ServiceNow. People with Disabilities at Now is focused on our foundation by building more awareness and getting more engagement.
    Now Platform
    Welcome to Quebec release!
    With today’s introduction of the Now Platform Quebec release, ServiceNow is delivering new levels of innovation, agility and productivity
  • Confessions of an IT service desk staffer
    Customer Stories
    Confessions of an IT service desk staffer
    Learn how a university in search of friendly IT support looked to ServiceNow to create a new IT service desk.

Trends & Research

  • Demand for digital services is up. Government can seize the opportunity.
    Digital Transformation
    How government can meet the rising demand for digital services
  • ServiceNow Creator Workflows offer low-code development.
    Application Development
    ServiceNow named a Leader in Low-Code Development Platforms
  • Gartner names ServiceNow a leader in enterprise Agile planning tools.
    Digital Workflows
    ServiceNow named a Magic Quadrant Leader in Enterprise Agile Planning Tools