Celebrating Latinx cultural heritage at ServiceNow


Hispanic Heritage Month 2021 at ServiceNow: Marcus T., Isabel E., Vivien F.

Hispanic Heritage Month is Sept. 15 to Oct. 15. The ServiceNow Latinx at Now Belonging Group is excited to commemorate the month with cultural stories from three of its members.

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If you’ve ever wondered why Hispanic Heritage Month (HHM) starts in the middle of September, you’re not alone. The reason is that Sept. 15 is the anniversary of independence for Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua. Mexico’s Independence Day is recognized on Sept. 16, and Chile’s is on Sept. 18.

To coordinate with the independence days of these Latin American countries, Hispanic Heritage Month was declared an official US observance on Sept. 14, 1989.

Creating belonging

Our Latinx at Now Belonging Group is a safe place where Latinx employees and their allies can support one another and discuss topics of interest. Throughout the past year, the Latinx group hosted virtual “fuegoside chats” and “cafecitos,” where members came together to build community and foster a sense of belonging.

"What I wanted to contribute to being the events and membership co-leader of the Latinx Belonging Group is bringing the awareness of the diversity and richness of the Latin American culture." Vivien F., Success Advocate, ServiceNow


ServiceNow Success Advocate Vivien F., a membership engagement lead for Latinx at Now, took a leadership position in the group because she wanted to bring “awareness of the diversity and richness of the Latin American culture to the forefront,” she says.

Marcus T., vice president of product platform management at ServiceNow, admits he’s had a long and lonely career as one of very few Latinos in the tech industry. As an executive sponsor of the Latinx at Now group, his goal is to ensure the next generation of Latino leaders don’t feel that same loneliness throughout their careers.


Honoring heritage

The Latinx community carries great pride in who they are and where they came from. Isabel E., business insights and analytics lead at ServiceNow, takes joy in her Salvadoran background. Just as important is knowing that her journey to get to this point in her career came from hard work and sacrifices made by her grandfather.

“He literally did not go to school because he was so poor, but out of his work, he made it possible that not only my father, but myself, would have an education,” she says.

We hope you’ll celebrate the Latinx community with Vivien, Marcus, and Isabel as they share their stories:


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