4. Deliver meaningful insights and research
We’ve all received data dumps that don’t seem to signify anything important. That’s why an analytics strategy must focus on delivering relevant research and insights, not plain data. Relevancy is derived from understanding what information decision makers need to shape business strategy.
We engage with leaders and executives to address most pressing and strategic business questions with deep research to help shape decisions that drives executive actions. Leaders use this information to develop company-wide priorities and comprehensive go-to-market strategies that align to the customer journey.
5. Power analytics through a single platform
While the decision to house all our data on one platform was a tough one to make, the simplicity of powering all desired capabilities through a single data platform is essential to our analytics success. It gives us one data architecture, one version of truth, and one data source. By using one data platform, we also are optimizing for an entire enterprise instead of one function, with decision-making capabilities built to scale as we grow.
As a data-driven company, we believe that if you can’t measure it, it doesn’t exist. That applies to an Analytics program as well. We wouldn’t call ourselves data people if we didn’t measure our own successes and share them with the company. To make it simple, we use three metrics across all our Analytics initiative:
When success metrics are as easy as a hashtag (#), smiley face 😊, and dollar sign ($), chance are everyone will remember it. By keeping it simple and relevant, we are bringing analytics into the spotlight in every area of the company. Emoticons included.
To learn more about analytics at ServiceNow, watch our Knowledge 2020 webinar on Analytics & Workflows, Pillar #2 in the Analytics Strategy.
Now on Now is about how we use our own ServiceNow solutions to work faster, smarter, and better. With Now on Now, we’re achieving true end-to-end digital transformation. To learn more, go to the Now on Now website or set up a briefing with our practitioners through your account team.
© 2020 ServiceNow, Inc. All rights reserved. ServiceNow, the ServiceNow logo, Now, and other ServiceNow marks are trademarks and/or registered trademarks of ServiceNow, Inc. in the United States and/or other countries. Other company names, product names, and logos may be trademarks of the respective companies with which they are associated.