One of the major draws of an internship is experiencing the energy and rhythm of belonging to a team, sharing new ideas and working alongside industry experts. All of which are hard to replicate working from home during a pandemic – right?
Probably for most organizations. But as a digital workflow company, ServiceNow uses the power of the Now Platform to create amazing digital experiences that enhanced the internship experience in novel ways. From the personalized onboarding experience to virtual global hackathons, this year’s digital internship was designed for those eager to make their mark.
As far as intern project briefs go, it doesn’t get much better than, “Let’s innovate -- help customers quickly translate data from their social media platforms into valuable insights.”
For four computer engineers participating from home in Hyderabad, India, that project brief became a launch pad to build and release their first ever product to market.
Lending their social media smarts and Gen Z perspective to the Platform Engineering internship, Sreetam Parida, Jayesh Narayan, Hemanth Rao Paidipelly and Amratanshu Shrivastava were “boundless in their enthusiasm to make this digital program work for them,” said Srikanth Challapilla, senior manager of platform engineering.
“Our interns took just eight weeks to figure out a way to help customers distil the mountains of data generated by YouTube and Instagram and turn them into sharp statistics that seriously boost campaign effectiveness,” he said. “They showed us how to see the challenge from a completely different angle.”
The app on ServiceNow’s IntegrationHub automates analytics on the platforms, allowing small- and medium-sized customers to rapidly fine tune their social strategies for different demographics.
Need to know the gender and age group viewing your highest-ranking content? Click, done. Which content has been shared the most? Where in the world your content is trending today? Click, click, done. The spokes also automate mundane and time-consuming tasks, like adding the top 25 video results in a playlist for a specific search term or automating replies to comments on a video.
“Sreetam, Jayesh, Hemanth, and Amratanshu have helped us further ServiceNow’s mission of making the world of work, work better for everyone – in this case our SMB customers,” said Srikanth. “Their efforts will bring enormous value to our company. I’m so proud of their contribution.”
These exceptional undergrads are preparing to see their efforts on Instagram go live as new product on ServiceNow’s IntegrationHub later this year. “From the very start, we were asked to be as open with our ideas as possible, from choosing which projects to work on and which specific features,” Jayesh said. “We had complete freedom regarding the design of the product and our vision for how it would solve problems for people and businesses. The customer was at the heart of everything we did, and this environment made it easy to unleash our creativity and innovate thinking.”
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