Taking care of business (even from home)—making a commercial in quarantine


How to make commercials during quarantine


In January, we launched a commercial to celebrate work—work that flows smoothly, so employees can focus on what matters most. However, once the COVID-19 pandemic hit, the ad, set in a traditional work environment, no longer fit with the current reality in which most American’s are working from home. 
 

A new world of work
The COVID-19 pandemic has created unique challenges for businesses.

To reflect the changing needs of organizations around the world, we set out to create a new commercial that provides a moment of levity, but also conveys that our technology enables people to stay connected and productive no matter where they are. In order to adapt the ads to respond to COVID-19, we had to produce new commercial content while adhering to social distancing and overall health guidelines.

 


Here’s how we did it

  • First order of business: get confetti. Many deliveries were delayed so there was no telling when the props would arrive. Thankfully, leftover party supplies saved the day.
  • The video production was done 100% remotely. Wardrobe fittings and location scouting happened on video calls. The actors walked the director through their homes and closets while roommates and family members served as stand-in stylists. Teamwork makes the dreamwork!
  • Production goods like external mics, lighting and hard drives were sanitized and delivered directly to the actor’s doorsteps. Meanwhile, other equipment was MacGyvered... Fun fact: clothespins and tape make great tripods.
  • No fancy tech here. The commercial was shot using iPhone 11s and screen recordings from Zoom conference calls. The actors set up their cameras and managed the recording, cutting, and uploading of footage.


And that’s a wrap!
Check out a behind-the-scenes look at the filming process, including a family member cameo—sheltering in place means your mom gets to visit you on set!

 


Thank you to our friends at BBDO San Francisco who were ready for some out-of-the-box (or in this case, production studio) thinking!

Topics

  • Engineering careers at ServiceNow: 3 employees in the Advanced Technology Group (ATG)
    AI and Automation
    Engineering careers: Making AI accessible
    Explore ServiceNow engineering careers. “What attracted me is the idea of developing AI and making it accessible to companies and individuals.”
  • Belonging groups reimagine the candidate experience at ServiceNow. People with Disabilities at Now is focused on our foundation by building more awareness and getting more engagement.
    Application Development
    Welcome to Quebec release!
    With today’s introduction of the Now Platform Quebec release, ServiceNow is delivering new levels of innovation, agility and productivity
  • EPA Victoria transforms from ITSM to enterprise service management - ServiceNow Blog
    Digital Transformation
    From ITSM to enterprise service management
    EPA Victoria started rolling out ServiceNow as an ITSM tool but always had the intent that it would be an enterprise service management tool.

Trends & Research

  • Demand for digital services is up. Government can seize the opportunity.
    Digital Transformation
    How government can meet the rising demand for digital services
  • employee workflow solutions help remote employees stay safe 
    Digital Workflows
    Transforming citizen experiences in federal healthcare agencies
  • ServiceNow Creator Workflows offer low-code development.
    Application Development
    ServiceNow named a Leader in Low-Code Development Platforms

Year