In January, we launched a commercial to celebrate work—work that flows smoothly, so employees can focus on what matters most. However, once the COVID-19 pandemic hit, the ad, set in a traditional work environment, no longer fit with the current reality in which most American’s are working from home.
A new world of work
The COVID-19 pandemic has created unique challenges for businesses.
To reflect the changing needs of organizations around the world, we set out to create a new commercial that provides a moment of levity, but also conveys that our technology enables people to stay connected and productive no matter where they are. In order to adapt the ads to respond to COVID-19, we had to produce new commercial content while adhering to social distancing and overall health guidelines.
Here’s how we did it
And that’s a wrap!
Check out a behind-the-scenes look at the filming process, including a family member cameo—sheltering in place means your mom gets to visit you on set!