Taking care of business (even from home)—making a commercial in quarantine


How to make commercials during quarantine


In January, we launched a commercial to celebrate work—work that flows smoothly, so employees can focus on what matters most. However, once the COVID-19 pandemic hit, the ad, set in a traditional work environment, no longer fit with the current reality in which most American’s are working from home. 
 

A new world of work
The COVID-19 pandemic has created unique challenges for businesses.

To reflect the changing needs of organizations around the world, we set out to create a new commercial that provides a moment of levity, but also conveys that our technology enables people to stay connected and productive no matter where they are. In order to adapt the ads to respond to COVID-19, we had to produce new commercial content while adhering to social distancing and overall health guidelines.

 


Here’s how we did it

  • First order of business: get confetti. Many deliveries were delayed so there was no telling when the props would arrive. Thankfully, leftover party supplies saved the day.
  • The video production was done 100% remotely. Wardrobe fittings and location scouting happened on video calls. The actors walked the director through their homes and closets while roommates and family members served as stand-in stylists. Teamwork makes the dreamwork!
  • Production goods like external mics, lighting and hard drives were sanitized and delivered directly to the actor’s doorsteps. Meanwhile, other equipment was MacGyvered... Fun fact: clothespins and tape make great tripods.
  • No fancy tech here. The commercial was shot using iPhone 11s and screen recordings from Zoom conference calls. The actors set up their cameras and managed the recording, cutting, and uploading of footage.


And that’s a wrap!
Check out a behind-the-scenes look at the filming process, including a family member cameo—sheltering in place means your mom gets to visit you on set!

 


Thank you to our friends at BBDO San Francisco who were ready for some out-of-the-box (or in this case, production studio) thinking!

Topics

  • Life at Now
    ServiceNow Tokyo's secret to success - openness
    If there’s one rule that the ServiceNow Tokyo sales team lives by, it’s: bring your ideas to the table. “Everyone wants to contribute,” says Masashi Murase, vice president and managing director of ServiceNow’s Tokyo office. Read more about this successful high-growth team.
  • Life at Now
    Team Hyderabad: Where developers love the learning curve
    Discover more about how our developers in Hyderabad have been able to consistently deliver innovative products and features to our customers.
  • Now on Now
    Employees are on board with onboarding
    ServiceNow welcomes new hires to the family with an onboarding platform that combines all tasks, including cross-functional workflows, and relevant information in a single experience. New hires say the experience—almost fully digital—strongly reflects ServiceNow’s positive culture.

Trends & Research

  • Business Impact
    The future of the workplace—predictions for 2020 and beyond
  • customer-service-series2.jpg
    Customer Experience
    Six trends driving customer service transformation

Year