One of my favourite sessions at Knowledge 2019 was “People, process
and culture.” The presenter was Kate Mathias, global head of HR change
portfolio and transformation at Standard Chartered Bank.
ServiceNow is one of the bank’s main internal technology platforms.
However, Mathias said she approaches digital transformation from a
people perspective, rather than a technology perspective per se.
Prioritising the employee experience
is prioritising the employee experience for its 86,000 employees
around the world. The bank has been in business for more than 150
years and operates in 60-plus markets around the world, so knowing
what matters to each person in each role is a huge undertaking.
According to Mathias, the bank’s HR function was bogged down by a
number of manual processes. So Standard Chartered launched a
people-centred design initiative to improve its day-to-day operations.
Mathias and her colleagues decided to do more than just change
management. They also focused on adoption management to help assess
the impact of new technologies.
Only after go-live do you learn how to manage and prioritise the
employee experience, noted Mathias. User testing and validation are
essential when you’re bringing new services to life inside the
organisation. In the earlier stages, usability research and persona
development can teach you what really matters to employees.
Standard Chartered views the
management of its major platforms as an essentially dynamic process.
The bank works constantly to adapt each solution to emerging constraints.
“The approach described here is all well and good, but the crunchy
realities of work in the real world are often much harder than they
look on paper,” said Mathias. This is especially so if you consider
the global nature of our business and the strictly regulated
environment that we operate in.”
By now, Standard Chartered has rolled out the ServiceNow employee experience platform to 40% of its total
market. The company maintains some 20,000 FAQs and more than 5,000
knowledge articles on ServiceNow.
Standard Chartered has also created more than 160 custom HR
services, including 90 HR Service Catalogue items. The bank currently
provides 138 automated services that use digital workflows to manage
tasks such as forms, letters and case creation. It has also replaced
much of its obsolete technology and transformed its HR portal using
employee insights, research and testing.
Thoughtful, timely & trusted
encapsulated its move to ServiceNow with the creation of a new logo
that cradles the words ‘thoughtful, timely & trusted’ around a
button labeled “Our service promise’. Core to that service promise is
end-to-end accountability so that people understand the bank’s focus
on how technology impacts employee experiences.
Going forward, Standard Chartered plans to complete its global
implementation of ServiceNow and launch a chatbot and mobile pilot
project. The bank also intends to integrate ServiceNow technologies
with other platforms, with the goal of creating even better employee
and customer experiences.
Standard Chartered says it has already recorded an upswing in
customer satisfaction where ServiceNow is live. Now that’s what I call
a bank with change!